"People don't appreciate music any more. They don't adore it. They don't buy vinyl and just love it. They love their laptops like their best friend, but they don't love a record for its sound quality and its artwork."

Laura Marling, musician

2-Bits, 4-Bits, 6-Bits...

We love convenience. Drive thrus, same-day delivery, automatic transmissions, instant coffee. Uh, maybe not that last one. Convenience often drives technology. And when it does, something has to go. What are you willing to give up for convenience? Taste, comfort, money, quality?

Convenience also influences new audio technology, and the result is portability, because we are a society on the go. By lowering the bit rate of audio, we reduce the size. But we also drastically reduce the quality.

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