Writing for spoken word is one of the least understood arts. The confusion starts with how the writer constructs the message – by writing. In school, most of our communication education was the written word. Very few of us had a speech or drama class. So, when a novice sits down to write narration, it’s natural to write in a style that we have been using our whole life for essays, letters, emails, notes, etc. When that text is actually spoken, it’s sometimes like we’re back in English class.

Tags: Dynamix Productions, copywriting, writing, spoken word, broadcast, broadcast copy, radio, Neil Kesterson, TV, television