we listen
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"All you need is love. But a little chocolate now and then doesn't hurt."
Charles M. Schulz
Chocolate MilkThere's a phrase we use in the audio industry to explain to someone that doesn't understand that when something's been mixed down, like a song, it can't be unmixed. In other words, once all the elements have been married together, we can't easily pluck out the vocals and replace them. The phrase goes something like, "Here's a glass of milk, and here's chocolate powder. Mix the chocolate into the milk and you have chocolate milk. You can't take the chocolate out and just have milk."
Well, we are all eating a big ol' crow sandwich with chocolate sprinkles on top right about now.
"As so much music is listened to via MP3 download, many will never experience the joy of analog playback, and for them, I feel sorry. They are missing out."
Henry Rollins
There's a growing trend in the music business - recording to reel-to-reel tape. Wait, I thought we got rid of that when we went digital. The truth is, it never went away. Much like the recent boom in sales of records and film, reel-to-reels are gaining new fans and bringing back old ones.